About us

Successful ice hockey careers require determination, structure, trust and professional guidance. Sahli Athletes provides athletes worldwide with access to professional clubs and a strong international network. We support our athletes individually and strategically throughout every phase of their career, from the first junior contract to the professional leagues.

Mission & Story

Ice hockey is more than a sport for us – it is passion, emotion and a way of life. This belief led to the founding of Sahli Athletes. What drives us every day is the joy and gratitude of our athletes as they take the next step in their careers.

Our approach

Quality over quantity.
Proximity over scale.

Trust, closeness and personal relationships form the foundation of our work. We believe that sustainable success in ice hockey is achieved when athletes and agency collaborate on equal terms, honestly, transparently and with full commitment. We take a holistic approach to career development and support each athlete individually, attentively and with a long-term perspective.

Our approach is clear: quality always comes before quantity. We deliberately represent a selective number of athletes to ensure maximum attention, individual support and reliable guidance. This philosophy is shared by our NHL partner agency, which also focuses on limited representation and sustainable, player-focused career management.

A key added value of our work lies in professional video and performance analysis, as well as the production of high-quality highlight videos. While analysis supports individual development, highlight videos are essential for optimal presentation when moving to higher leagues or abroad.

Another core element of our work is professional player marketing. Through strong media presence and strategic positioning on platforms such as Elite Prospects, we actively increase the visibility of our athletes.